micronAirDay and micronAir@ Sharm
BUSINESS AND PLEASURE IN TWO INITIATIVES
Three years ago micronAir, the leading company in the production of Cabin Air Filters, started to distribute its products in the Italian Independent AfterMarket. A presence that was further consolidated in 2004, thanks to two recent initiatives dedicated to the Customers of Sidat Group, exclusive distribution partner of micronAir in Italy.
The first event, which the photographs portray, was developed during the last Automechanika in Frankfurt. Freudenberg Vliesstoffe KG (a German multinational company, producing micronAir filters) organised the "micronAir Day", a guided visit of the production facility where the activated carbon filters of micronAir are produced. The tour covered the process right from the incoming raw materials through to the finished component. The visit concluded for the Sidat Group customers with visits to the R&D labs, the production plants, sales and managing offices at the headquarters in Weinheim, where circa 7000 employees are working.
The second initiative started in October: "micronAir@Sharm", a totally relaxing holiday on the Red Sea, offered to a hundred of Sidat Group customers.
The "micronAir@Sharm", was also a very good experience. The participation by the customers was higher than expected at the beginning, and this experience, far away from daily stress and business pressures, gave us the chance to further reinforce the strong link among this brand, our organisation and our customers".
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